What is Facebook Marketing?

There are people, I understand, who are confused about the whole concept of Facebook marketing and advertising. Why would you waste money investing in advertising on Facebook instead of using traditional methods? Especially for people who didn't grow up with Facebook, it can seem like a fad, something their small business can simply ignore. In fact, I'd agree with that somewhat; not all small businesses can or should invest in Facebook marketing. But we'll get to that in a moment. First of all, Let's go over exactly what Facebook marketing is.