September 24, 2013

#TeamWalt, Fictional Heroes and Villains, and Interpreting Morality in Breaking Bad

I am not on #TeamWalt. Walter White should go to jail, for all the morally reprehensibly things he has done for morally dubious reasons. Many people, though, proudly label themselves members of Team Walt, and actively cheer for the Breaking Bad protagonist, and they'll even have justifications for all of Walt's actions; they say Walt's always been doing everything for his family, to provide for them, to keep them safe, and that includes his surrogate son, Jesse. Others don't deny that Walt's done bad things, but they say it's fun to cheer for Walt, to see him succeed, and he is the protagonist, after all. This is his story, and those viewers want him to keep going, keep outsmarting people, keep doing terrible things in order to survive, because that's what keeps the show moving forward. There are people that are fervent in their defence of Walt's actions, and I want to take a closer look at that viewpoint here.

September 14, 2013

What is Facebook Marketing?

There are people, I understand, who are confused about the whole concept of Facebook marketing and advertising. Why would you waste money investing in advertising on Facebook instead of using traditional methods? Especially for people who didn't grow up with Facebook, it can seem like a fad, something their small business can simply ignore. In fact, I'd agree with that somewhat; not all small businesses can or should invest in Facebook marketing. But we'll get to that in a moment. First of all, Let's go over exactly what Facebook marketing is.